About:
With Betterment, ThirdLove transformed its 401(k) into a modern employee benefit—easy to use, low-fee, and built to inspire real participation. The result: a retirement plan that feels as thoughtful as the brand itself, delivering big value with minimal lift for the team.
Credits:
Director – Joshua Pullar
Producer – Kim Shea
Production Company – Max Video Productions
Director of Photography – Max Fannin (Max Video Productions)
Client – Betterment
Talent – Heidi Zak (CEO, Third Love)



















